10 Proven Ways to Improve Performance of an E-Commerce Website

The website speed makes the first impression about your ecommerce business. It’s essential to understand that you won’t get a second chance when it comes to user experience.  Slow website speed is one of the most frustrating things that will turn off visitors about your resource.

High Performance website means- high return, low bounce rates, higher conversions, good engagement, higher ranks in organic search, and better user experience. In order to provide the most optimal, fast, and efficient user experience to your customers, Experts are recommending these 10 vital Points.

Read On The Points:

  1. Reduce Image Size: You need to reduce image size in your website. Try to keep your images under 150kb for lossless compression. Don’t use any plugin to do it. You should use Adobe Photoshop or any online image compressor to resize & compress your useful images, and then upload on your website.
  2. Use a CDN: Must use a CDN(Content Delivery Network) like Cloudflare. Just click on Sign Up & Register your website in a good CDN. (If you want to configure Cloudflare CDN for 10x performance, Please Comment Below). Cloudflare configuration is a very vital task to do. There are Free & Paid Services for all the users.
  3. Use Website Cache: You Can use website cache plugin like WP Fastest Cache Plugin. You need a cache system not to render page again and again. Cache system generates a static html file and saves. Other users reach to static html page. The site speed is used in Google’s search ranking algorithm so cache plugins that can improve your page load time will also improve your SEO ranking.
  4. Purchase a Good Hosting: Finding a good web hosting service for your website can take a lot of time and money. The most important factor to consider when choosing a web hosting provider is their performance – speed and uptime. The faster the hosting provider, the better for your website. There are top 5 Hosting providers as per your requirements.
  5. Reduce Plugins: You should remove unused plugins from your Dashboard. Plugins are simply a collections of code files. So, more you use plugins, more your website get loads. Try to do several little changes by coding rather than not using plugins.
  6. Minimize JavaScript and CSS: You should minify your HTML, CSS, and JavaScript resources, you can do that simply by using a plugin like Autoptimize, or if you use Cloudflare – that will be the best option. This can speed up your website upto 18%.
  7. Minimize HTTP requests: First you need to remove unnecessary pages, themes, plugins, posts & media from your website; And reduce external scripts and connections. Only a Good CDN can detect and minimize more HTTP requests. Thus, your web pages will load more fast. This will create a good impact directly in SEO factors. Also You can use plugin like JCH Optimize, This plugin provides all the front end optimizations you need to optimize your website download speed.
  8. Enable Lazy Loading: Lazy load images to improve page load times. Uses jQuery.sonar to only load an image when it’s visible in the viewport. You Can Use a lazy load plugin. If You are using Jetpack Plugin, You will get the Lazy load option by default, only you need to do enable the option in Jetpack.
  9. Use AJAX Enabled Theme: Most important thing is to choose good theme for your website. If you want to run a established ecommerce business, then a simple & good theme is recommended to you. Your theme must have- less plugin included, no unnecessary features, simple layout & fast loading with ajax Enabled. You can use these recommended themes as per your requirements. (Elessi Theme, Pinkmart, Savoy, Supro Etc.)
  10. GZip compression: Login to your Hosting CPanel & Enable Gzip Compression in WordPress via .htaccess file. Enabling Gzip Compression in WordPress via .htaccess reduces Server Response Time and volume of data sent by the server to a web browser. The best way to enable compression is, using mod_gzip or mod_deflate in WordPress .htaccess file. Get The Code for GZip compression. There is an another way to do it using plugin (Enable Gzip Compression).


This is How To Speed Up Your WordPress Site; Follow the points and implement in to your website. It’s also worth noting that websites with loading speeds of 1-2 seconds see conversion rates nearly three times higher than those that load in 5-10 seconds. If your site receives a lot of traffic, it’s a wise idea to host it on a dedicated server, where server resources are not shared. Now, it’s time to monitor your website performance. Here is Some recommended tools: Pingdom Tools, GTmetrix, PageSpeed Insights etc.